The world of marketing and branding is constantly changing, evolving, and is subject to trends that are embodied as new words and phrases. We've all heard about hyperlocations, retargeting, storytelling ... Do you remember, not so long ago, we had no idea who the hack are influencers? Neither the influencers knew who influences were, and now we already read titles like "Influencer marketing is dead". Aside from fancy words, we also have fancy shortcut like AI, KPI, ORM, CRM, DM, CPC, CPA, CTR ... If you are an entrepreneur or company manager, of course you don't have to know all the terminology, so we clarified some of those that are really important. They can help you achieve greater value of the brand, which will lead to increased sales revenue.
